01. 360° branding is a marketing strategy that considers the brand identity you have established for your business. It works to ensure that your brand is on the minds of your customers as much as possible, whether in-store or out-of-store.
02. 360-degree branding is a branding effort that tries to include the brand identity in a holistic approach so that the brand is in touch with and visible to the customers at all times. It’s all about creating a distinctive brand philosophy centered on consumers. It helps to anticipate all aspects of consumer needs. Especially when the brand is relatively new it needs to be present everywhere to build a brand image.
360 degree branding is a combination of integrated marketing communications and web 2.0 usages.
Integrated marketing follows a user centric approach and primarily focuses on use of online and offline tools to engage and excite consumers. Integrated communication ensures that message is consistent throughout irrespective of the channel. A good marketing communication plan helps onboard more customers and increase sales revenue & business.
Web 2.0 usage pays more attention to customer rating and social media as consumers talk about the brand outside of the boundaries of the brand
360-degree branding has various elements like print, media, broadcast, email, phone, etc
A brand manager has to ensure that each of these elements should run according to the essence of the brand and the marketing strategy.
For example: In Social media apart from posting messages, we can also establish a conversation, get feedback from users, collect big data, or even manage issues and complaints.
Similarly, Public Relations not only covers press releases or media gatherings, but it also involves media training for internals to ensure brand sustainability.
The above diagram shows all the elements used in 360 degree branding.
• Sales Management
• Market Segmentation
• Brand Equity
• Selling Concept