SEO (Digital Marketing) Objectives :-
To increase your search engine presence and rankings, which will in turn increase the number of people visiting your website. This ultimately increases new customers for your company.
Importance of Search Engine Optimization :-
The most obvious benefit of SEO is traffic. Without traffic, you don’t have anybody visiting your site to turn into buyers. Search engine optimization is one of the best ways to create targeted traffic for your website. There is countless number of ways to generate traffic, but often times the visitors are not targeted, and thus end up viewing your site but not converting to customers. It’s important to create targeted traffic for your site.
Your website’s pages will attract visitors who are searching on specific keywords and keyword phrases. This is what targeted traffic means –getting people to view your website that want to see the content. Search engines need help to identify what your website pages are all about. That’s what on-page optimization is all about -setting up your pages to make relevant data clear to the search engines.
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