Digital Marketing Courses in Kolkata” by Brian Soft is a 3 months offline classroom Digital Marketing Courses in Kolkata. In this training, you will learn the concept of Digital Marketing/SEO using different modules like Google Adwords, SEO- Search Engine Optimization, Social Media Marketing (SMM), Web Analytics, Email Marketing, Video posting, and Google Adsense, Pay Per Click(PPC), etc. For a great hands-on learning experience with practical exposure, Brian Soft Global Services provide you the complete Digital Marketing Courses in Kolkata.
This Internet Marketing training program is complete with assignments and time to time taking examinations. As part of the Digital Marketing Training in Kolkata, you will get a LIVE project, create a blog and design a complete online marketing strategy for a website. Training gets a job offer.
Digital Marketing has become a source of advertisement for every small, medium-sized or large scale business. All of the traditional modes of advertisements are now shifting to Digital Marketing modes. Digital Marketing is of the most demanding job roles in the marketing mix nowadays. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence.
We are providing 14 Modules in our Digital Marketing courses in Kolkata
Introduction of Digital Marketing
Basic of Online Marketing
The difference between Internet Marketing vs Traditional Marketing
Search Engine Basics
Key points of internet marketing
Basic terms used in internet marketing
Effective platforms for promotions
Why are people moving into digital marketing?
How much business can you grab after using internet marketing techniques?
Structure of Online Marketing
Fundamentals of Google Algorithm
# Module 1 :
Basics and introduction to Search Engines –
What is Search Engine Optimization or SEO?
What are organic results, local results and paid results in Google
How Search Engines Work.
What is Search Engine Algorithm?
What is Onpage SEO & Offpage SEO?
What are bots, website cache, and crawlers
# Module 2 :
HTML Structure, Semantic Errors, and Validation –
Writing code of HTML
Using color, fonts, and sizes
Different HTML Elements, tags & attributes.
Understanding Semantic & HTML Structural Errors.
# Module 3 :
Advanced SEO Keywords Analysis Training –
What are keywords and why it’s important
Understanding how keywords work
Importance of Keywords (Keyword Phrase) on Search Engine Optimization.
Choosing the best keywords for maximum benefits
Manual Keyword Analysis of SEO Techniques.
How to calculate the Keyword Efficiency Index for each keyword.
Keyword Stuffing & Blackhat SEO & outcome.
Using Google’s Keyword Planner.
# Module 4 :
On page Search Engine Optimization (Onsite SEO) Training –
Page Title Optimization.
Meta Description Optimization.
Meta Author, Robots Optimization.
Meta Viewport, Geo Tags Optimization.
Header (H1, H2, H3, etc.) Optimization.
Search Engine Optimized Content Writing & Optimization.
Keyword Placement & Strong & Emphasis tags.
Website Link Structure Optimization.
SEO friendly URL optimization.
Search Engine Optimized Breadcrumbs.
Link Title & Anchor Text Optimization.
Inner Link & Outbound Link Optimization.
Image Optimization for SEO.
Image Name, Image Title & Image Alt Optimization.
SEO friendly Website Structure & Layout Optimization.
Website Footer Optimization.
Different Unethical On page SEO Practices & how to avoid & fix them.
# Module 5 :
Advanced Google Search Console (Google Webmaster), Google Analytics and Bing Webmaster Training –
What is Google Analytics & its use?
What are Google Webmaster and Bing Webmaster tools?
Adding your website in Google webmaster
Adding your website in Bing webmaster
obots.txt file creation & uses
Creating Google analytics accounts
Inserting tracking code into the website
Data analysis and reporting using Google Search Console.
# Module 6 :
Advanced WordPress SEO Training –
What is WordPress?
Important WP SEO Plugins
How to change the title, meta, etc using the plugin
Complete WordPress post optimization.
WordPress post optimization using the Yoast SEO plugin.
sitemap creation in WordPress
XML sitemap creation and submission
# Module 7 :
Advanced Offpage Search Engine Optimization (Offsite SEO) Training –
What is link building
Thorough site analysis for Off-page SEO
Analysis of competitor’s website for off-page SEO
Different types of backlinks.
Nofollow & Dofollow links & their differences.
How to get dofollow links from authority websites.
Backlink Anchor Text optimization for natural & ethical SEO.
Classified backlinks from good quality classified websites.
Web 2.0 backlinks.
Youtube optimization & inbound links from Youtube & other video broadcasting sites.
SEO Content writing & article submissions on article submission sites.
# Module 8 :
Local SEO Training –
What is Local SEO?
Business listing on Google My Business (Google Places).
Business Reviews on Google My Business (Google Places) and other business directories.
Bing Local listing.
How NAP affects your GLL
How to get reviews in Google local listing
# Module 9 :
Advanced Voice Search SEO Optimization Training –
What is Voice Search?
How Voice Search works.
Optimization techniques for voice searches.
# Module 10 :
Advanced Website Audit and Site Recovery Training –
Complete website analysis and audit.
Site audit using different SEO tools.
Complete knowledge of different Google Algorithm updates.
Website recovery from Google Panda (Content) updates.
Google Real-Time Penguin Update.
Google Rank Brain Algorithm Update.
Google Accelerated Mobile Page (AMP) Update.
# Module 11 :
Advanced Mobile SEO Training –
What is Mobile SEO?
Difference between desktop/ laptop SEO and mobile optimization techniques.
What is responsive web design (RWD)?
What is Accelerated Mobile Page (AMP)?
Mobile site layout optimization.
Mobile site image optimization.
Mobile site indexing techniques.
# Module 12 :
Understanding redirection in SEO –
Creating custom 404, 403 pages
Understand 301 redirections (Permanent redirection)
302 Temporary Redirection
What is mobile redirection and when to use that
# Module 13 :
Social Media Marketing –
What is Social Media Marketing?
How many types of ads can we run on facebook?
How to use Facebook for lead generation?
Can we use Facebook for branding?
How to target the right audience?
How to increase the likes of the Facebook business page?
Run an ad on Instagram
How to grow your Instagram fast?
How to run an ad on Linkedin?
How to run an ad on twitter?
How to increase engagement of tweets?
# Module 14 :
Search Engine Marketing/PPC –
What is Google Adwords
What is Bing Ads
What is Campaign?
What is adgroups?
Difference between Ads and Keywords?
How many types of ads?
Difference between dynamic search ads and dynamic keyword insertion?
Keyword Match Types
Broad Match Types
Phrase Match Types
Exact Match Types
Broad Modified Match Types
How to control fraud click on your ad
Advanced location options
why choose us for Digital Marketing courses in Kolkata
Real Time Training with Live Projects to Practice & Get Hands-on Exposure.
Updated Course Curriculum – 2019.
Learn from Highly Experienced Trainer (14+ Years).
100% Guaranteed job for Job Seekers, Freshers & Working Professionals.
Freelance Support to Generate Extra Money.
Gain in-depth knowledge of the Digital Marketing Tools & Platforms.
One on one personal attention.
15 hrs Soft Skill Training.
Maximum of 6 – 8 students in a batch.
Customized career guidance.
Interview skills workshop.
Resume preparation assistance.
Career Options you can choose after completion of Digital Marketing Courses in Kolkata;
Digital Marketing Executive.
Social Media Analyst.
SEM Specialist and Digital Sales Executive.
Content Marketing Executive.
Online Reputation Executive.
Freelance Digital Marketer.
Web Analytics Executive.
Email Marketing Specialist.
Digital Marketing courses Benefits ;
After your Degree, Learn this course and get a job.
Enter into E-commerce or IT/Software Industry with Good Salary.
While doing a job, Earn extra Money working as an SEO Freelancer.
Digital Marketing has a good scope in future
Generate more Money working as a Freelancer.
Make the shift from Offline marketing to Online Promotions.
It is a Training cum job offer, where you will get training from professionals as well as work full time as a trainee. There are limited seats available for this job options. Register today to get this opportunity.
There will be a test after completion of the whole course.
Course Duration : 3 Month
Join today and learn the latest trends in the digital market. For any further query, Call @ : +91-9007144778